Crisis Response

Government agencies don’t hold a candle to big companies selling products. Case in point, this article. Today, large corporations are spending millions on social media advertising strategies. But, with this expenditure comes a price…time. As the article notes, it can ...

Imagine, you are a firefighter/EMT arriving at the scene of a serious car crash. You begin your sizeup, and approach the vehicle smooshed up against a tree. Radiator fluid and steam are boiling out from the destroyed front end. You ...

Southern California received another wakeup call last week, albeit a minor one, when the La Hambra earthquake rattled the LA basin. Immediately thereafter, the LAFD implemented their earthquake protocol, and began touring their first in areas via pre-designated routes to ...

The response to the tragic Oso Mudslide continues, and rescue efforts are transitioning to recovery.  Continued heavy rains are only making the situation worse for the search and recovery teams post holing in the dangerous muck. It has now clear ...

The Seattle Fire Department, and firefighters everywhere, got a big black eye this weekend when two drunk off duty Seattle firefighters allegedly attacked a couple of homeless people at a downtown memorial statue. One of the victims resorted to pulling ...

By now most folks have heard of unmanned aerial vehicle (UAV) technology, commonly called “drones”, and their military use in hunting down Middle East terrorists and tracking cross-border drug smugglers.  More recently, Amazon, Netflix and other mail order companies began ...

How many times have you read a feel good story or viewed epic videos and pictures on Facebook or Twitter that put a lump in your throat, brought a tear to your eye, twanged your revenge gene, or made you ...

It never ceases to amaze me how governments and politicians continue to be brought to their knees by Mother Nature.  Over the past 48 hours, the Deep South has been struck by a blizzard of epic proportions, eloquently described by ...

I recently sat in on a business webinar on crisis communications. The word “control” was used a lot. The presenters, experienced and well spoken media professionals, accurately described the light speed evolution of how news is being reported, driven by ...

You are the captain of Engine 3, assigned as a RIT crew standing by a rip snortin’ house fire.  You and your team were initially disappointed to hear the IC’s assignment, knowing full well you would have been first- in ...