One comment on “We Must Be Faster

  1. Well, Bill you hit right on the head again, as usual. It’s simple, we move at the speed of our audiences or we are irrelevant. What EM organization wants to be irrelevant. The danger is that when all hell breaks loose and senior officials realize they must use social networks to reach out to people but also gather valuable info … if they’re not prepared to do it right and do it quick … it’ll be much too little too late …

    Key is to convince, lead, prod along and show good practice and ROI from people who already do it successfully. Unfortunately, with the latest series of disasters in the last 12 months, that knowledge base is growing ….

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